Coca-Cola brings back ‘Share a Coke’ campaign with more names, flavors

ATLANTA — With summer fast-approaching, Coca-Cola is bringing back its “Share a Coke” program under a new name — “Share an Ice Cold Coke.” For the first time this year, the campaign, which put names on the labels of Coca-Cola products, will see labels with last names on 20-oz. soda bottles.

This year, the program also will include names on Coca-Cola Life and Cherry Coke.

“We’re excited to bring back ‘Share a Coke’ this year, refreshed with more names and now last names. By extending ‘Share a Coke’ across five Coca-Cola products, we’re giving people more great tasting choices and ways to share and enjoy simple moments together this summer,” Coca-Cola North America SVP brand and strategic marketing Stuart Kronauge said. “A delicious, ice-cold Coca-Cola has always been perfect to quench fans’ thirst during the summer heat.”

In addition to offering personalized 8-oz. glass bottles for purchase on ShareaCoke.com, the company will be taking its “Share and Ice Cold Coke” experience across the country, customizing Coca-Cola or Coke Zero mini-cans at tour stops in 17 states. This year also will see the return of Coca-Cola’s patriotic packaging inspired by the American flag and featuring the USO badge.