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Georgian Bay Spirit brings cranberry gin flavors to a can

6/11/2018
Georgian Bay Spirit is expanding its portfolio of craft cocktails-in-a-can.

The Toronto-based company announced the launch of its new cranberry gin smash, which contains a blend of its Georgian Bay Gin, lemon, lime, cranberry flavors and coriander.

“Cranberry was a natural choice for our next Gin Smash flavor,” Denzil Wadds, CEO of Georgian Bay Spirit, said. “Our goal has always been to create a refreshing pre-mixed cocktail which is less sweet than what you would expect. The tartness of cranberry perfectly complements this profile. And, of course, cranberries grow wild throughout the Georgian Bay area.”

The brand’s other two canned cocktails include the gin smash and vodka smash. The company's Georgian Bay Gin recently won the double gold honor at the 2018 San Francisco Wolrd Spirits competition, the company said.

“Our biggest challenge was to craft something that lives up to the phenomenal success of our original Gin Smash while offering something new for those wanting to explore different flavor options,” Tim Keenleyside, co-founder and head of innovation at Georgian Bay Spirit, said. “We think we've succeeded in coming up with something that consumers will immediately recognize as being true to our roots, while still offering something new and different.”

Georgian Bay cranberry gin smash will be launching in single 473-ml cans. Further information can be found on the company’s website.
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