Hint intros flavored water for children

12/12/2018
Hint, a brand focused on creating unsweetened flavored water, wants to help children reach for the water instead of juice.

The San Francisco-based company has introduced a new line of products that use the same 200-ml Tetra box packaging of juice but instead features its flavored water.

Hint’s waters, which are non-GMO certified and Whole360 approved, are also vegan, do not contain MSG, nuts soy or gluten, the company said.

“We want to help the whole family lead healthier lives,” Kara Goldin, founder and CEO of hint, said. “I love the idea that we have something for children that helps them fall in love with water at an early age. That’s the real inspiration! And we had so much fun creating this special treat just for kids that they can carry around, throw in their lunchbox and enjoy throughout the day. We didn’t have to reinvent the wheel, we took our top three flavors that made us #1 plus a special variety of apple we had been saving just for the kids and we reimagined and redesigned the packaging…and wow, I wish we had had this when my kids were super young.”

Hint water for kids comes in four fruit flavors — watermelon, cherry, blackberry and apple — does not contain juice, sugar, diet sweeteners, color, calories or preservatives, the company said.

The beverages are currently available for purchase on the company’s website, and will soon be hitting the shelves of Costco, grocery and specialty stores nationwide.
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