Ice Breakers adds edible glitter to gum
Ice Breakers is adding some major sparkle to its line of products by introducing a glitter-sprinkled gum to consumers in the United States. The new Ice Breakers Ice Cubes Glitter Gum Summer Snow Cones are made with edible glitter and contain an icy, cherry snow cone flavor.
“Consumers are looking for extra sparkle in everyday items — whether it’s what they’re eating, drinking or wearing,” Nathan Johnson, brand manager of Ice Breakers, said. “Ice Breakers Glitter Gum gives consumers the added glittery flair to push their swagger over-the-top.”
The first-ever glitter gum from the brand, which is part of Hershey’s portfolio of products, will only be available this summer for the suggested retail price of $3.69.
This also marks the first limited-edition product launch from the gum brand. Further information can be found on the company's website.
“Consumers are looking for extra sparkle in everyday items — whether it’s what they’re eating, drinking or wearing,” Nathan Johnson, brand manager of Ice Breakers, said. “Ice Breakers Glitter Gum gives consumers the added glittery flair to push their swagger over-the-top.”
The first-ever glitter gum from the brand, which is part of Hershey’s portfolio of products, will only be available this summer for the suggested retail price of $3.69.
This also marks the first limited-edition product launch from the gum brand. Further information can be found on the company's website.