Kellogg launches Hi! Happy Inside cereal

Press enter to search
Close search
Open Menu

Kellogg launches Hi! Happy Inside cereal

Kellogg, the parent company of Pringles, Eggo and Kashi among others, is looking to help consumers change their morning breakfast routine.

To do this, the Battle Creek, Mich.-based company announced the launch of its new Hi! Happy Inside cereal line, which delivers prebiotics, probiotics and fiber in a package.

"Hi! Happy Inside is a delicious cereal with three powerful ingredients to support digestive wellness," Aleta Chase, marketing director for Hi! Happy Inside, said. "This new cereal provides a proactive real food solution to people who want to incorporate more prebiotics and probiotics into their diet."

The cereal’s 3-in-1 combination helps support digestive wellness by delivering one billion CFU live probiotics from active strains, feeding probiotics with prebiotics and providing a source of fiber, the company said.

Hi! Happy Inside is available in simply strawberry, bold blueberry and coconut crunch varieties.

The cereal is currently sold in 34.5-oz. resealable bags at Costco for the suggested retail price of $12.99 and six-count cups at Amazon for $13.99. In 2019, Hi! Happy Inside will be sold in individual cups for $1.99 at food, drug and mass locations, as well as e-commerce.

Further information can be found on the company’s website, or by following the brand on social media.