Kellogg launches Hi! Happy Inside cereal

Press enter to search
Close search
Open Menu

Kellogg launches Hi! Happy Inside cereal

11/14/2018
Kellogg, the parent company of Pringles, Eggo and Kashi among others, is looking to help consumers change their morning breakfast routine.

To do this, the Battle Creek, Mich.-based company announced the launch of its new Hi! Happy Inside cereal line, which delivers prebiotics, probiotics and fiber in a package.

"Hi! Happy Inside is a delicious cereal with three powerful ingredients to support digestive wellness," Aleta Chase, marketing director for Hi! Happy Inside, said. "This new cereal provides a proactive real food solution to people who want to incorporate more prebiotics and probiotics into their diet."

The cereal’s 3-in-1 combination helps support digestive wellness by delivering one billion CFU live probiotics from active strains, feeding probiotics with prebiotics and providing a source of fiber, the company said.

Hi! Happy Inside is available in simply strawberry, bold blueberry and coconut crunch varieties.

The cereal is currently sold in 34.5-oz. resealable bags at Costco for the suggested retail price of $12.99 and six-count cups at Amazon for $13.99. In 2019, Hi! Happy Inside will be sold in individual cups for $1.99 at food, drug and mass locations, as well as e-commerce.

Further information can be found on the company’s website, or by following the brand on social media.