Kind adds protein bars to product line

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Kind adds protein bars to product line

By Gisselle Gaitan - 01/17/2018
Kind Healthy Snacks has announced the debut of new Kind Protein From Real Food bars. Each of the new bars contains 12 grams of protein, no genetically-engineered ingredients and are made from real food, the New York City-based company said.

“At Kind, we’re always striving to challenge conventional wisdom and eliminate false compromises. We tried to think differently about what we would want in a protein bar,” founder and CEO Daniel Lubetzky said. “We discovered what was missing was a protein bar that tasted delicious and delivered protein from premium, whole ingredients that we can recognize and feel good about putting in our body.”

Each of the new products is gluten-free with nutrient-dense and simple ingredients such as nuts, seeds, whole grains and pieces of fruits. The newly launched flavors include white chocolate cinnamon almond, crunchy peanut butter, double dark chocolate nut and toasted caramel nut.

Kind Protein is available for purchase online and in retail stores nationwide for the suggested retail price of $1.99 per bar.