MillerCoors brings Zima back for the summer
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CHICAGO — Remember the ’90s? MillerCoors does, and the company is doling out a healthy amount of nostalgia to the ready-to-drink category this summer by resurrecting ’90s favorite Zima. The clear malt beverage — which first hit the United States in 1994 before it left shelves in 2008 — will be available until Labor Day in its classic look and citrus flavor.
“Tons of people have been asking for Zima to make a comeback, and this summer seemed like the perfect time,” MillerCoors senior marketing manager of innovation Tristan Meline said “Whether you remember it or not, this summer is your only chance to taste the ‘it’ drink of the ’90s.”
Zima will be sold in six-packs, and the company is encouraging Zima fans to share their memories on social media with the hashtag #ZimaIsBack. It is currently available at stores nationwide.