M&M's adds peanuts to its white chocolate lineup

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M&M's adds peanuts to its white chocolate lineup

By Gisselle Gaitan - 05/18/2018
M&M’s is once again making a change to its product portfolio by introducing a new addition to its lineup.

Continuing the popular white chocolate trend, the Hackettstown, N.J.-based company will be introducing consumers to white chocolate peanut variety, which will be hitting shelves in the fall.

“We've witnessed the demand for white chocolate growing at a rate more than three times that of other chocolate flavors. In response, we introduced M&M'S white chocolate last year to excite and delight not only our M&M'S fans but all chocolate lovers” Allison Miazga-Bedrick, Brand director of M&M'S, said. “We were amazed to see the positive response and we're thrilled to now add white chocolate to a fan favorite variety, peanut.”

Featuring peanuts surrounded by white chocolate and wrapped in the brand’s signature colorful shell, the candy will be available in three different sizes — singles retailing for $0.99, share size for $1.69 and sharing SUP for $3.39.

Fans can be on the lookout for more information on the product to hit the brand's social media channels in the next coming months.