Mtn Dew taps comedian Kevin Hart for new campaign
Mountain Dew and actor/comedian Kevin Hart are joining forces on the brand’s new “Give Your Head a Mtn Dew Kickstart” campaign.
Hart will appear in commercials and accompanying digital, social and experimental ads that will integrate with his Kevin’s Irresponsible Tour.
The latest of his 15-second spots play off what’s going through his head while getting pumped with a Mtn Dew Kickstart. Another features WWE Hall of Fame Legend ‘Mean’ Gene Okerlund, who interviews Hart, and toys with the possibility of seeing him in the ring one day, the company said.
“People always wonder what goes on in my head and I don't blame them. There's a whole lot going on in there folks, and now you finally get to see what pumps me up — spoiler, it's me,” Hart said. “What's great about this Mtn Dew Kickstart partnership is that we get to have fun with it. Between bringing a fan courtside at an NBA Playoff game to filming these commercials, I'm proud of the work we're doing and hope the fans will enjoy it, too.”
The year-long partnership, which was announced at the NBA All-Star 2018, began with the “Closer Than Courtside” campaign that included a pop-up experience dubbed Courtside Studios and the launch of the #CourtSidekickContest, which brought a fan courtside to the game with Hart.
Mtn Dew Kickstart comes in 11 flavors, features 5% juice, vitamins B and C and a kick of caffeine, the company said.
Hart will appear in commercials and accompanying digital, social and experimental ads that will integrate with his Kevin’s Irresponsible Tour.
The latest of his 15-second spots play off what’s going through his head while getting pumped with a Mtn Dew Kickstart. Another features WWE Hall of Fame Legend ‘Mean’ Gene Okerlund, who interviews Hart, and toys with the possibility of seeing him in the ring one day, the company said.
“People always wonder what goes on in my head and I don't blame them. There's a whole lot going on in there folks, and now you finally get to see what pumps me up — spoiler, it's me,” Hart said. “What's great about this Mtn Dew Kickstart partnership is that we get to have fun with it. Between bringing a fan courtside at an NBA Playoff game to filming these commercials, I'm proud of the work we're doing and hope the fans will enjoy it, too.”
The year-long partnership, which was announced at the NBA All-Star 2018, began with the “Closer Than Courtside” campaign that included a pop-up experience dubbed Courtside Studios and the launch of the #CourtSidekickContest, which brought a fan courtside to the game with Hart.
Mtn Dew Kickstart comes in 11 flavors, features 5% juice, vitamins B and C and a kick of caffeine, the company said.