Nestlé Pure Life debuts recycled plastic bottle
Nestlé Pure Life Purified Water is expanding its line of offerings by introducing a new 700-mL bottle that is made from 100% food-grade recycled plastic, known as rPET.
"Nestlé Waters North America is the original bottled water company in the U.S., and environmental sustainability is an integral part of our company's purpose and heritage," Antonio Sciuto, executive vice president and chief marketing officer for Nestlé Waters North America, said. "This new bottle made from 100 percent recycled plastic for our namesake brand is the latest way we're satisfying consumer demand for healthy hydration on-the-go and inspiring consumers to recycle."
The new bottles feature a modern design along with new branding that launched last year under the banner, "Pure Life Begins Now," that aims to elevate the importance of quality water in consumer's lives, the Stamford, Conn.-based company said.
To date, the company has reduced the amount of PET plastic in its half-liter bottles by 40% and continues to build upon the How2Recycle information found on the labels of its major U.S. bottled water brands. The labels include a reminder for consumers to empty bottles and replace the cap before recycling.
Other initiatives Nestlé has taken in reducing waste and reusing materials in packaging in its portfolio of brands, includes having 100% of its single-serve bottles of Arrowhead Brand Mountain Spring Water and Nestlé Pure Life Purified Water, be produced with 50% recycled plastic and expanding its roster of suppliers from which recycled plastic is purchased.
Nestlé Pure Life's new bottles are currently available for purchase in grocery, mass and convenience stores across the country.
"Nestlé Waters North America is the original bottled water company in the U.S., and environmental sustainability is an integral part of our company's purpose and heritage," Antonio Sciuto, executive vice president and chief marketing officer for Nestlé Waters North America, said. "This new bottle made from 100 percent recycled plastic for our namesake brand is the latest way we're satisfying consumer demand for healthy hydration on-the-go and inspiring consumers to recycle."
The new bottles feature a modern design along with new branding that launched last year under the banner, "Pure Life Begins Now," that aims to elevate the importance of quality water in consumer's lives, the Stamford, Conn.-based company said.
To date, the company has reduced the amount of PET plastic in its half-liter bottles by 40% and continues to build upon the How2Recycle information found on the labels of its major U.S. bottled water brands. The labels include a reminder for consumers to empty bottles and replace the cap before recycling.
Other initiatives Nestlé has taken in reducing waste and reusing materials in packaging in its portfolio of brands, includes having 100% of its single-serve bottles of Arrowhead Brand Mountain Spring Water and Nestlé Pure Life Purified Water, be produced with 50% recycled plastic and expanding its roster of suppliers from which recycled plastic is purchased.
Nestlé Pure Life's new bottles are currently available for purchase in grocery, mass and convenience stores across the country.