Pepsi, country musician Dierks Bentley join forces

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Pepsi, country musician Dierks Bentley join forces

By Gisselle Gaitan - 05/22/2018
Pepsi announced that it has joined forces with award-winning singer/songwriter Dierks Bentley on a new campaign.

Titled the Pepsi Generations summer music campaign, the initiative will give fans a look inside the seasonal Pepsi Stuff collection, which is a loyalty program that features summer-inspired retro gear and music giveaways.

Bentley will star in ads for the Purchase, N.Y.-based company’s campaign, the latest featuring a code — GETSTUFF — that can be used to obtain items in the loyalty program.

The company also is offering fans exclusive music giveaways, including a chance to win tickets and private meet and greets with Bentley at his recently announced Pepsi-sponsored, Mountain High Tour.

In addition, the company announced a partnership with CMA Fest on the Ultimate Country Music Fan Experience, which brings Bentley to the show’s stage and allows him to collaborate with a country music legend.

Pepsi’s Generations campaign will continue to span across all generations with the help of musicians past and present, including Michael Jackson, Ray Charles and Britney Spears. More information can be found on the company’s website or by using the #PepsiGenerations, #ThisIsThePepsi and #PepsiStuff hashtags on social media.