PepsiCo dives into sparkling water with Bubly

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PepsiCo dives into sparkling water with Bubly

By Gisselle Gaitan - 02/08/2018
PepsiCo is making its mark in the world of sparkling water. The Purchase, N.Y.-based company has unveiled their latest creation — bubly. The product combines refreshing flavors with an upbeat and playful sense of humor that's set to shake up the category and comes on the heels of the brand's entrance into the premium bottled water category with the launch of LIFEWTR back in 2016.

Bubly is available in eight flavors limebubly, grapefruitbubly, strawberrybubly, lemonbubly, orangebubly, applebubly, mangobubly and cherrybubly. Each can features bright, bold packaging, unique smiles for every flavor and a witty greeting on the tab, such as "hey u," "hiii" and "yo." Personal messages, such as "I feel like I can be open around u," "hold cans with me" and "love at first phsst," also can be found on the product.

"When we looked at the sparkling water category, we saw an opportunity to innovate from within by building a new brand and product from the ground up to meet consumer needs. We created bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we've seen in the sparkling water category today," Todd Kaplan, vice president, water portfolio of PepsiCo North America beverages, said. "This is an exciting addition to our PepsiCo portfolio, which is why we're committed to make bubly one of our biggest product launches to date and are introducing the new brand to the world during the Academy Awards."

Bubly products will be available in 12-oz. sized cans in eight and 12 packs, and in 20-oz. sized single-serve bottles. The line will be making its television debut with two commercials set to air during the 90th Academy Awards broadcast on March 4. Further product information can be found on bubly's website, Instagram and Facebook pages.