Post Consumer Brands unveils summer lineup

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Post Consumer Brands unveils summer lineup

By Gisselle Gaitan - 05/31/2018
After unveiling the latest addition to the Pebbles line of cereal, Post Consumer Brands is kicking things up a notch by unveiling their new summer lineup.

The Lakeville, Minn.-based company’s new launches include a first-time collaboration with Cold Stone Creamery, Honey Bunches of Oats spin-off and the return of the original Honeycomb.

Post’s complete summer lineup includes:

  • The Malt-O-Meal and Cold Stone Creamery, which combines cereal and ice cream, and comes in our strawberry blonde and birthday cake remix flavors;

  • The Peanut Butter and Cocoa Pebbles Cereal, which contains rice cereal and tastes of peanut butter and cocoa together;

  • The Honey Bunches of Oats Banana Bunches with Almonds, which features banana puree that’s infused with granola and banana-flavored flakes;

  • The Honey Bunches of Pats Granola, which comes in three flavors — toffee almond, maple pecan and French vanilla almond — in a zip-sealed bag;

  • The Honeycomb Original Flavor, which will hit shelves nationwide during the summer in its classic box;

  • The Post Shredded Wheat, which comes in original frosted shredded wheat, strawberry frosted shredded wheat and frosted chocolate strawberry flavors; and

  • The Post Chips Ahoy and Nutter Butter cereals, which initially launched in December 2017, are now available in grocery stores across the nation.

“We continue to listen closely to our consumers and evolve our brands to deliver some of the best-tasting cereals available,” Roxanne Bernstein, chief marketing officer at Post Consumer Brands, said. “This summer is jam-packed with new and delicious additions. June also marks the start of our sponsorship with Major League Soccer, where we will take our cereal on the road to grocery stores and soccer stadiums nationwide.”