Post Consumer Brands unveils 2018’s new cereals

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Post Consumer Brands unveils 2018’s new cereals

By David Salazar - 01/16/2018
Post Consumer Brands is sharing the six new kinds of cereal it will launch by the end of the month, as well as additions to some of its existing brands and expanded distribution of certain varieties.

The company will be introducing Great Grains Coconut Almond Crunch, which contains coconut, almonds and wheat flakes, and which the company said is free of high fructose corn syrup, artificial flavors and artificial colors. Also hitting shelves is Post Grape-Nuts Trail Mix Crunch, which contains vanilla-flavored granola, cranberries, puffed barley and Grape-Nuts. Also hitting shelves will be Mom’s Best Crispy Cinnamon Rice, which the company said is gluten-free, as well as free of artificial flavors and colors.

The company also is adding three Malt-O-Meal cereal varieties, including Double Chocolate Brownie Crunch, Cinnamon Dyno-Bites and Golden Honey O’s

Cereals getting expanded distribution are Post Oreo O’s and Post Honey Maid S’mores, as well as the Mixed Berry, Cinnamon Roll and S’mores Bites varieties of Post Shredded Wheat, which launched in select stores last June.

“As tastes continue to evolve, we are happy to meet the needs of our consumers by offering so many great cereal options,” Post Consumer Brands chief marketing officer Roxanne Bernstein said. “Responding with desired flavors to meet family needs, while making them available at more stores across the country, is what we pride ourselves on.”