Sabra intros limited-edition hummus

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Sabra intros limited-edition hummus

04/24/2018
Sabra Dipping announced that a new limited-edition flavor, available now through October, would be joining its lineup.

The Sweet and Smoky BBQ Hummus with Jackfruit and Smoked Paprika blends the Richmond, V.A.-based company’s traditional hummus recipe with smoked paprika and a garnish of shredded BBQ jackfruit.

“Everything starts in the kitchen at Sabra, and this incredible variety is no exception,” Ryan Saghir, digital marketing director at Sabra, said. “But now more than ever, this recipe was also influenced by insights derived from social media. We relied heavily on influencer input and the conversations food enthusiasts are having online to inspire this delicious limited-edition variety. We are thrilled to bring a plant-based hummus with the delicious flavors of BBQ to the table and look forward to hearing feedback both online and offline.”

This new offering is made without genetically modified ingredients, gluten free, kosher and 100% vegan, the company said.

“Just in time for spring, we expect Sweet and Smoky BBQ Hummus with Jackfruit will fit right into your next get-together or boost your next small meal with a burst of bold flavor,” Ruo Jing, brand manager at Sabra, said. “If you love the flavor of barbeque and are seeking more plant-based foods you can enjoy and feel great about, we think you will really want to try this hummus. Pair it with your favorite chips, veggies or spread on a warm pita or eat it with a spoon- we think it's that good.”

Sweet and Smoky BBQ Hummus with Jackfruit and Smoked Paprika is now available in the deli section of grocery stores and supermarkets nationwide. Further information or a store locator for the new flavor can be found on Sabra’s website.