Smirnoff unveils newest addition to hard seltzer category

NORWALK, Conn. — Smirnoff giving consumers another choice when it comes to bubbly for their holiday parties.

The brand has launched Spiked Sparkling Seltzer, a premium malt beverage that is the newest addition to the hard seltzer category -- but with fewer calories than the leading hard seltzer brands currently on the market.

In addition to only being 90 calories per 12 oz. serving, the new premium malt beverage has only 1g carbs, zero sugar and no artificial sweeteners. One 12 ounce can of Spiked Sparkling Seltzer has the same calories as only one 4 oz. glass of most champagnes.

Smirnoff Spiked Sparkling Seltzer comes in three flavors: Orange Mango, Cranberry Lime and Watermelon. Served chilled in a slimline can, the three flavors are gluten-free and infused with natural fruit flavors.

“The Smirnoff brand is bringing something new to the emerging spiked seltzer category by now offering its lowest calorie option (in its flavored malt beverage portfolio),” said Krista Kiisk, brand director of Flavored Malt Beverages, Diageo Beer Co. USA. “We know people are looking for different options when it comes to their alcohol, and Smirnoff Spiked Sparkling Seltzer delivers variety without sacrificing taste.”

 The new product is available at retailers nationwide with a manufacturer’s recommended retail price of $8.99 for a 6-pack of 12 oz. cans.