Special K intros ancient grains cereal

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Special K intros ancient grains cereal

12/27/2018
Fans of Special K cereal now have a new option to try.

The Battle Creek, Mich.-based company, which is part of the Kellogg portfolio, unveiled its new Protein Honey Almond Ancient Grains cereal.

Containing 15g of protein per serving, the product also contains whole grains as a first ingredient, flakes made from a mixture of such grains as sorghum and black rice, honey and almonds, the company said.

"When Special K hit shelves in the 1950s, it was the first cereal to feature key vitamins and nutrients, including protein," Christie Crouch, Special K's director of marketing, said. "Today, we continue to look for ways to innovate that stay true to that heritage and do more with both nutrition and taste. That's why our new Protein cereal recipes include a nutrient bundle designed to help you get more from your protein."

Special K’s Protein Honey Almond Ancient Grains cereal is currently rolling onto retail shelves. Further information on the product or any of the brand's other offerings can be found on its website and social media channels.