Special K introduces cereal made with probiotics

Kellogg’s is expanding its line of Special K products by introducing new, Special K Nourish Berries & Peaches with Probiotics. The cereal features peach-flavored flakes, a blend of blueberries, raspberries, peaches yogurt pieces and 12-g. of whole grains.

"Our goal is to empower women to feel confident in their food choices," Christie Crouch, director of marketing for Special K said. "We know digestive wellness is top of mind for many women, and it can be tough to sort through all the options out there. With new Special K Nourish Peaches & Berries with Probiotics, we're delivering the good bacteria, along with iron and vitamins, to women who are looking to fuel their day."

The Special K Nourish Berries & Peaches with Probiotics is the first cereal to contain live and active probiotic cultures, and without the need for refrigeration, provides consumers with good bacteria, the Battle Creek, Mich.-based company said.