Stride taps Shaun White as spokesman

EAST HANOVER, N.J. — The ridiculously long-lasting gum has tapped a snowboarding and skateboarding champion to serve as the brand's spokesman.

Shaun White, an Olympic gold medalist, inked a two-year deal with Stride to be the gum's official brand spokesman and will be featured in a variety of promotional activities. Stride said it is planning giveaways, digital and social media campaigns, and public relations efforts throughout the coming months.

"Shaun is a long-time fan of Stride and embodies what the brand is all about: always on the cutting edge with the unexpected and groundbreaking," said Gary Osifchin, marketing director for Stride. "We are thrilled that Shaun will be representing Stride."