Tostitos looks to curb drunk driving on Super Bowl Sunday

1/26/2017

PLANO, Texas — Tostitos is looking out for its customers celebrating this year’s Super Bowl LI. The company is partnering with Mothers Against Drunk Driving to raise awareness about drunk driving and is planning to curb the possibility of Tostito’s fans driving drunk by offering $10 off an Uber ride for 25,000 of its customers receive. 


 


“Our goal is to remove 25,000 cars from the roads that Sunday evening,” Frito-Lay chief marketing officer Jennifer Saenz said. “Whether watching the big game at a friend’s house or at a local bar, a safe ride home is just a few, easy taps away. By simply entering a participating Tostitos UPC code in the Uber app, fans nationwide can receive $10 off an Uber ride.”


 


Earlier this month, the brand rolled out limited-edition “Party-Safe” bags, which feature a sensor that detects alcohol. If it detects alcohol, the sensor turns red, revealing a $50 Uber code and a “don’t drink and drive” message.


 


“Having a good time and being safe go hand in hand,” said Delanie Walker, professional football tight end and MADD volunteer whose aunt and uncle were killed by a drunk driver after watching him play in the 2013 Super Bowl. “Drunk driving is 100 percent preventable. Thanks to Tostitos and Uber, it’s easier than ever to make a safe choice if your plans include alcohol.”


 


The bags with Uber promo code will only be available the day of Super Bowl LI, Feb. 5, in the continental U.S. and Hawaii while supplies last. 


 

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