Vintage Seltzer launches limited-edition summer flavors

TAMPA, Fla. — Vintage Seltzer is ready for summer. The brand on Friday announced the introduction of two limited-edition flavors, strawberry watermelon and raspberry lemonade, both set to roll out in the New York, New Jersey and Philadelphia markets on Memorial Day weekend.

"Our fans wanted to see something new and innovative from us, but with more intense flavor," Vintage brand manager Jen Driscoll said. "Vintage created the new flavors as the perfect, refreshing compliment to the warm summer months."

The new flavors will feature a changed label color and a blue tray color, Driscoll said. Vintage said that in testing the new flavors against other brands, consumers preferred strawberry watermelon and raspberry lemonade.

"We are extremely excited to introduce the new flavors that live up to the excellent quality and taste consumers have come to expect from Vintage."

Vintage noted that its seltzers are naturally flavored with no artificial flavors, sweeteners or sugar.