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Sparkling Ice intros limited-edition mystery flavor
In addition to unveiling a new mystery flavor, Sparkling Ice is also launching an accompanying social media sweepstakes where consumers can cast their flavor guesses by using the #WhatTheFlavorSweeps hashtag for a chance to win over $45,000 worth of prizes.
Blast from the past: Zima returns to shelves
After debuting in 1994, Zima offered consumers a beverage that inspired countless other before disappearing from stores in 2008, the company said.

Kellogg’s adds berries to Froot Loops

The new Wild Berry Froot Loops contain a purple star, a mix of blue, red and green loops, and a balance of sweet and tangy flavors.
George Dickel Tennessee Whisky, Tabasco create major heat

George Dickel Tabasco Brand Barrel Finish is created in barrels used to age tabasco peppers for three years and distilled with Tabasco Brand Pepper Sauce, the company said.
Henkel announces acquisition of JemPak

Henkel will acquire JemPak, a Canada-based company that specializes in the laundry and home care space, for $118 million Canadian dollars.
Rayovac campaign asks shoppers to ‘Love Your Battery’

The 'Love Your Battery' campaign, which was created by Lindsay Stone and Briggs, targets parents and celebrates a love for batteries by setting the scene with real-life sentimental moments.
Coca-Cola’s new campaign focuses on special moments

Coca-Cola will be rewarding consumers for the simple act of sharing by giving away prizes such prizes as a free coke, amusement park passes and baseball tickets, as part of its new campaign.
Hostess Bakery Petites deliver cleaner ingredients

The Hostess Bakery Petites come in three flavors — cake delights, brownie delights and crispi thins — that are now available for purchase at retailers nationwide.
Peet's Coffee intros nitro cold brew

Peet’s Baridi Black Nitro Cold Brew features an infusion of nitrogen from unique widget technology within the can, that create an ultra-velvet cascade with a creamy finish, the company said.
Poland Spring focuses on what’s inside of the can

Poland Spring's new “Just What’s Refreshingly Real” commercial focuses on what’s inside of the can by showcasing water sourced from natural springs, real fruit flavors and refreshing bubbles.