Charlotte Tilbury named makeup partner of Dallas Cowboys Cheerleaders
Makeup, skin care and fragrance brand Charlotte Tilbury is embarking on a new venture.
The brand recently announced its first-ever sports partnership with the Dallas Cowboys Cheerleaders.
“The Dallas Cowboys Cheerleaders and Charlotte Tilbury—both instantly recognizable, unapologetically authentic and rooted in excellence. This first-of-its-kind partnership isn’t just about beauty products, it’s about aligning with a brand that shares our values of empowerment, self-expression, and high performance in all that we do.,” said Charlotte Jones, co-owner and chief brand officer, Dallas Cowboys. “We are honored to have the Dallas Cowboys Cheerleaders serve as a leading example of Charlotte Tilbury’s mission, one that encourages confidence, celebrates uniqueness and inspires women everywhere to be the best version of themselves. When women lift each other up, we don’t just step—we leap into greatness.”
[Related: Puig extends partnership with Charlotte Tilbury]
“Darlings, I am so thrilled to be the Official Beauty Partner of the sensational, incredible, unstoppable Dallas Cowboy Cheerleaders! They channel confidence, strength and empowerment, and, just like me, they understand that makeup has the transformative power to change your energy, so you can live a life without limits and purse your biggest and boldest dreams. When you feel and look like the most confident, beautiful version of yourself, there is nothing you cannot do,” said Charlotte Tilbury MBE, president, chairman, chief creative officer and founder of Charlotte Tilbury, said.
“The Dallas Cowboys Cheerleaders’ motto is ‘often imitated but never equalled’, which instantly resonated with me. I always say innovate, never imitate and dare to dream it, dare to believe it, dare to do it! Since day one, I have set out to disrupt and transform the beauty landscape, just as the DCC has done in the world of sport and entertainment. They have redefined cheerleading and revolutionized the popularity of the sport—they embody excellence in all its forms! That’s why our first ever sports partnership in the U.S. is a winning match destined to inspire and excite millions. I cannot wait to bring the magic of Charlotte Tilbury to America’s biggest sports stage and create so many magical moments with the Dallas Cowboys Cheerleaders. I cannot wait for America’s Sweethearts to become Charlotte Tilbury Darlings!” said Tilbury.
