CVS Pharmacy unveils new package design for CVS brand products
This month, CVS Pharmacy is refreshing the packaging design for its CVS brand products (previously CVS Health) to simplify and emphasize key product benefits, further enhancing the overall shopping experience for its customers.
CVS is introducing a fresh look for the (previously) CVS Health brand customers love and trust, which is the latest update in the evolution of the retailer’s store brand portfolio. Starting this June, 68 OTC products will debut in new packaging under the CVS product brand (formerly the CVS Health brand), followed by the full suite of almost 3,000 products across more than 20 categories appearing on shelves at all CVS Pharmacy stores and on CVS.com through 2025 and 2026.
With clear logos, prominent photography and simplified language and claims, the packaging guides customers to the information they need, ensuring they can make informed choices, fast, the company said.
[Read more: CVS launches new pharmacy reimbursement model, brand for health services segment]
The refresh even features imagery to signify what ages are appropriate for certain medications, like a friendly ladybug character to help parents identify products that are intended for children.
CVS said that as consumers continue to favor brands that simplify decision making, CVS Pharmacy said it is continuing its commitment to delivering the trusted products its customers expect.
Some key products debuting with new packaging in June 2025 include:
CVS Ibuprofen PM Pain Coated Caplets, 80 Count
Relieves occasional sleeplessness associated with minor aches and pains. Comparable to active ingredients in Advil PM (not affiliated with GSK).
CVS Extra Strength 500mg Acetaminophen Caplets, 100 Count
Delivers effective relief for minor aches and pains and temporarily reduces fevers with extra strength formula in an easy-to-swallow caplet. Comparable to active ingredients in Extra Strength Tylenol (not affiliated with Johnson & Johnson).
CVS 200mg Ibuprofen Coated Tablets, 1000 CT
Offers powerful relief for aches, pains and fever. Comparable to active ingredients in Advil (not affiliated with GSK).