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In the vaccine rollout, customer experience comes first. 

For millions in the U.S., community pharmacies are the face of neighborhood healthcare. And in the upcoming months these organizations will be at the forefront of the nearly 330 million people seeking vaccinations and related services.

The challenges will be immense, as patients look for information and want the vaccine process to be done quickly and safely. In order to accommodate this massive undertaking, customer experience must be a priority.

Customer experience (CX) best practices can be applied to alleviate stress on retail pharmacies responsible for the vaccine rollout and set them up for strong long-term relationships with this new influx of customers.

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