The retail panel included Jennifer Cowell , VP DMM Baby, HBA and OTC, Sam’s Club; Colleen Lindholz, President of Kroger Health; Pat Mooney, VP of Health, Beauty & General Merchandise, Wakefern; and Alex Hurd, Walmart Canada, VP, Health Services.
All four of these retail leaders were unified in explaining why creating a shared purpose advances relationships and separates them from competitors. The panel collectively shared that when you approach them with purpose in mind, it inspires everything they do. “Purpose-driven brands double in size four times faster than brands not led by purpose,” Mack reminded the group.
The afternoon discussion challenged the group with the question: Do you share compelling business stories with customers?
“Stories are the most important weapon in a leader’s arsenal,” Mack shared. “When we hear stories, we suspend judgment which eliminates relational friction. Stories transport us from being the critic to loyal participant. Furthermore, stories are 12 times more persuasive than facts only. We all can relate to and love an authentic personal story rather than being buried in too many sterile facts. The future of our industry belongs to the storytellers.”
The forum meets again in June, followed by an event the day before NACDS TSE in San Diego.
If you want to learn about future forum events, contact Dan Mack, visit mackelevationforum.com or read his new book Look Closer: Ideas on Reexamining, and Eliminating Personal, Relational, and Organizational Blind Spots.