Estée Lauder appoints new EVP, global transformation and category leadership

Estée Lauder’s latest leadership appointment is coming from within.

The beauty company recently announced that Daniel Mahler has been appointed to the role of executive vice president, global transformation and category leadership.

Mahler will report to Fabrizio Freda, the president and chief executive officer, as well as Tracey T. Travis, executive vice president of finance and chief financial officer.

“Our unique Transformation capability is an industry-first approach to enabling the continuous evolution of our business into the future,” Fabrizio Freda, president and chief executive officer said. “Daniel is a dynamic leader with a unique ability to align stakeholders and translate ideas into action. Under Daniel’s leadership, Transformation is accelerating ELC’s business in priority high-growth areas and strengthening our ability to strategically pivot and win with consumers.”

During his tenure with the beauty company, Mahler helped establish the Asia-Pacific region as a second home market for the long term, as well as evolve the company’s approach to brand innovation and category portfolio management.

“Under the leadership of Daniel, Transformation has proven to be a key enabler to help effectively navigate the COVID-19 pandemic,” Tracey T. Travis, executive vice president of finance and chief financial officer said. “By tapping into our Transformation capabilities, the company has been able to pivot more quickly toward growth areas such as China, Online, and serving the increasingly conscious consumer while also adapting our business for post-COVID realities.”

In this new role, Mahler will oversee the company’s category leadership and maximize the portfolio of brands.