Flamingo partners with New York Liberty through 2026
Flamingo is taking on a new role as the Official Razor of the New York Liberty team through 2026.
This collaboration, which looks to empower and celebrate the strength of women on and off the court, will include in-bowl signage at home games, as well as inclusion in the Women’s Empowerment Game Night, co-branded giveaways, digital integrations, emails, game day activities and playful social media content with Liberty’s mascot Ellie.
To learn more about how the partnership came to be, Inside Beauty spoke with Vikki Williams Cornwall, vice president of Flamingo, who shared that “The Liberty embody confidence, individuality, and strength - the same values that drive everything we do. Naming Flamingo the Official Razor of the Liberty gave us a chance to bring those shared values to life in a bold, joyful way.”
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“Both teams were aligned on building a partnership that goes beyond logos and signage - it’s about amplifying women on their own terms,” Cornwall added.
New York Liberty is a team that is currently trending in the larger cultural conversation around women’s sports. “They lead with purpose, they’re unafraid to speak up, and they bring energy and authenticity to everything they do. That mirrors how Flamingo approaches self-care. We’re not here to tell women what strength should look like - just like the Liberty aren’t here to fit into anyone’s mold,” said Cornwall.
“Both of us believe there’s power in doing things your own way - and that strength, like self-care, should be Anything But Dull. Both of our teams believe in helping women show up fully and confidently, and this partnership is about championing the freedom to define themselves on their own terms,” Cornwall added.
Overall, Flamingo is dedicated to empowering women through sports. “It’s about owning your power and showing up fully. Personal care plays a role in that, too. Whether it’s the ritual that grounds you before a game or the confidence you carry with you off the court, we believe in supporting women at every moment. This partnership is about showing up in spaces where that empowerment is already happening and reinforcing that confidence and care go hand in hand,” said Cornwall.
