Garnier Fructis teams up with Becky G on Sleek & Stay Hair Serum launch
Garnier Fructis is rolling out its latest product launch with the help of recording artist Becky G.
The new Sleek & Stay Hair Serum from the brand is being promoted with a campaign that features Becky G, who showcases how the product helps strands stay ultra-sleek and resistant to humidity that lasts up to five washes.
"We're thrilled to welcome Becky G to the Garnier Fructis family," said Ali Fakih, senior vice president of marketing at Garnier. "From her success in the music industry to her status as a global beauty icon, she continues to captivate audiences with her fearless attitude and relatability. She's a true icon for a new generation—bold, creative and always evolving. Her confidence, energy and dedication to authenticity make her the perfect ambassador for Fructis."
Titled “Put It to the Test,” the initiative showcases how the artist keeps her hair styled, highlighting how the serum protects against frizz and humidity, the company shared.
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"This campaign is special to me because it's all about confidence and self-expression—things I really live by. Everyone should have the tools to look and feel their best, no matter what life throws their way, and that's exactly what Garnier Fructis is doing. Sleek & Stay isn't just about looking good; it's about being in control—whether I'm on stage, in the studio, or on the dance floor. I got a sneak peek at Premio Lo Nuestro, running around backstage between the red carpet and my performance, and let's just say—no frizz, no flyaways, just sleek perfection," said Becky G.
Becky G and Garnier Fructis are set to roll out exclusive creative, social content, and live activations throughout the year.
