General Merchandise

To celebrate its 10th anniversary and commemorate national distribution which began in 2008, Chobani has unveiled a major brand evolution. The Norwich, N.Y.-based company has shifted its visual identity to a new wordmark, packaging design and a range of products that will be offered regionally.

The makers of the Wholly Guacamole Brand are expanding their list of products available to consumers, by launching a new line called Wholly Simply Avocado dips and spreads.

Simply Avocado dips and spreads offer always ripe and great tasting avocados year-round without any mess, the company said. There will be a variety of five new flavors, two already launching in stores and three coming in the near future. The currently launched dips and spreads are:

The Cleveland-based American Greetings is embracing the spirit of Hanukkah with newly unveiled cards and gift wrap. Drawing inspiration from the deep-rooted tradition far beyond dreidel games, the company believes the products will appeal to a wide range of customers.

Swedish cosmetics brand, IsaDora is making its debut in the U.S. market. The beauty company has partnered with Walgreens to launch a range of products, such as mascara, eyeliner, eyeshadow and lipstick on the retailer's website.

As part of the many online deals happening on Cyber Monday, beauty brand CoverGirl has decided to use this day to launch their new line of lipsticks. The Melting Pout Metallics come in eight different, highly-pigmented shades, such as 24 Carat, Mic Drop, and Platinum Card. The company believes these new products will add a touch of glimmer to dramatic bold lips

Cosmetic Promotions, a full-service marketing and advertising company that only handles beauty brands in mass retail, is divulging advice on how smaller brands can enter an already booming market. The Orlando, Fla.-based company issued four rules in an infographic, found here, that it believes will help a brand launch its product successfully.

With the holiday shopping season fast approaching, companies are trying to entice consumers by announcing Black Friday and Cyber Monday deals before the actual day. With that type of information out in the open, Wisconsin-based company Shopko also decided to share its predictions for what exactly consumers will be on the hunt for when hitting retailers nationwide.

Convenience store 7-Eleven is expanding into cosmetics. The company has launched its own line of beauty products called, Simply Me Cosmetics. An assortment of 40 products for face, eyes and lips which are included in the line will be priced between $3-$5. The brand is targeted towards the busy millennial-aged woman who looks for makeup and accessories while taking care of business, family and themselves according to the company.