Giant Food rolls out integrated e-commerce shopping experience

Giant Food is debuting a new e-commerce shopping experience that can be accessed via its website and mobile app.

This new platform, which joins together the Peapod.com and Giantfood.com sites, is a single website that provides users with a personalized shopping, rewards program benefits, weekly circular, coupons and pharmacy offerings.

Those previously using the Peapod by Giant for pickup or home delivery will be able to access the same benefits through this new platform, who will not see an interruption in their service, as well as account information and order history, the Landover, Md.-based retailer said.  

“Consumer preferences are shifting, and at Giant, convenience and value are key. We are a brand with over 84 years of serving our customers locally in our community, and we are excited to extend that commitment with the launch of our one-stop integrated digital experience. The new Giantfood.com brings customers the flexibility to shop how and when they like through the new seamless platform, with the same quality of products they expect in any of our stores,” Ira Kress, president of Giant Food said. “Beyond choosing where and how they want to place grocery orders, customers are able to browse rewards offerings that help them earn gas and grocery points, as well as save shopping lists, and view personalized product recommendations.”

Through this platform, Giant Pickup and Giant Delivers services are available to more than six million shoppers in more than 330 zip codes across Washington D.C., Maryland, Virginia and Delaware.

Customers can redeem digital coupons, view custom product recommendations, browse weekly ads, save items and grocery lists, as well refill, transfer and manage prescriptions directly.