Giant Food Stores debuts new company name

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Giant Food Stores debuts new company name

02/27/2020

Giant Food Stores has a new company name that highlights the role its stores and team members have played since being founded in 1923.

Now, known as The Giant Company, the Carlisle, Pa.-based retailer also is unveiling brand new logos for its Giant, Martin’s Giant Heirloom Market, Giant Direct and Martin’s Direct family of brands.

Featuring a lead as part of the “A” in each banner’s name, the new logo designs were created to signify its commitment to growth and freshness, the company said.

“For nearly a century, we’ve been a trusted part of the communities we serve, helping families come together to share a meal and create special memories,” Nicholas Bertram, president of The Giant Company. “For us, food and families go hand in hand and as we look to our future, we wanted to make sure our name reflects all we aspire to be as an omni-channel retailer. We are proud of the role our brand has played in connecting millions of families, and as The Giant Company, we will continue to passionately serve our customers and communities for a better future.” 

In addition, The Giant Company also will utilize a contemporary color and design scheme that underscores its modern, fun and caring culture, as well as a promise to grow alongside customers and team members, the company said.

“Even though our name and logo are changing, our commitment to the families we serve isn’t; in fact, it’s only getting stronger. As a purpose-driven organization, we are laser-focused on our goal of making a difference in the lives of those we serve, inside our stores, online and deep within our communities,” Bertram said. “Starting with the heart and soul of our company — our more than 33,000 team members — The Giant Company will live its purpose, providing a simplified experience and inspiring fresh ideas, while creating healthier communities for today, tomorrow and beyond.”

Currently, the company operates 186 stores across four states, and offers services that include grocery delivery and pickup, catering, in-store pharmacies, nutrition education and on-site fuel stations.

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