Goat Gummies from Tom Brady debut on Gopuff
Goat Gummies, the organic, vegan gummy snacks developed by seven-time World Champion, entrepreneur and philanthropist Tom Brady launched exclusively on Gopuff. The gummies contain no artificial sweeteners, dyes or flavors, and are made of real fruit, the company noted.
“Retirement’s been a chance to slow down and enjoy life a little more—and that includes treating myself once in a while,” said Brady. “But when I do reach for something more indulgent, I want the best. Goat Gummies hit that sweet spot: they taste amazing and come in several delicious flavors, plus they’re made with real ingredients. I’ve had a blast creating this new line of snacks with Gopuff and can’t wait for the world to try them.”
“Upon setting out to create the ultimate game-time snack with a focus on exceptional taste, premium quality and zero shortcuts, Gopuff called on someone who knows a thing or two about being a Goat, someone who lives and breathes (and yes, eats) excellence. Enter: Tom Brady. A legend known for his attention to detail and commitment to excellence—and who understands the value of better-for-you foods. Together, Tom and Gopuff refined Goat Gummies’ flavors, perfected its textures, and made sure every ingredient and flavor met Tom’s high standard. No compromises. Just greatness in every bite,” the company said.
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Each pack retails $4.99 and available exclusively on Gopuff. The lineup includes:
- Sweet Rush: pear, mango, passion fruit, cherry
- Sour Burst: tangerine, apricot, grapefruit
- Tropic Fusion: passion fruit, raspberry, pomegranate
“It's been invaluable to have access to Tom's expertise in health and wellness throughout the Goat Gummies development process,” added Yakir Gola, Gopuff's co-CEO and co-founder. “With a shared passion for innovation, we're confident that the delicious and thoughtfully crafted Goat Gummies will quickly become our customers' go-to snack.”
To celebrate the launch, Gopuff is rolling out a marketing campaign spanning in-person activations, influencer partnerships, video content, in-app experiences and more. At the center of the campaign is a hero video starring two versions of NFL legend Tom Brady—one “organic” and one pumped-up “artificial”—in a lighthearted demonstration of why Brady and Gopuff chose to create an organic, artificial ingredient-free snack brand. Goat Gummies will also hit the streets of New York City and Miami with activations, including goat walks, drones and more.
This latest collaboration is part of an ongoing, multi-year partnership between Gopuff and Brady. Through the partnership, Brady, who also is an investor in Gopuff, collaborates with the company on product development, content creation, community support initiatives, fan experiences, and more as Gopuff looks to build brand awareness and deliver unique customer experiences.