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H-E-B unveils environmentally friendly private brand

Field & Future by H-E-B is a line of household and personal care products that are intended to be kind to Texas families and the environment, the company said.
a close up of a bunch of items that are sitting on a counter

H-E-B is unveiling its new private brand of household and personal care products. 

Field & Future by H-E-B consists of products that range from sponges to toothpaste, baby wipes and dish detergents that have been designed to be friendly to the environment and Texans. 

Made with hypoallergenic formulas, biodegradable ingredients and recyclable packaging, the line is launching at H-E-B stores with more than two dozen products, including trash bags and recycling bags that have been made from 65% and 30% post-consumer recycled plastic from its facilities, the retailer said. 

[Read more: H-E-B continues Texas expansion]


Other eco-friendly launches from Field & Future by H-E-B include dish sponges made with plant-based materials and toothpaste formulated without fluoride, sulfates, added dyes or artificial flavors.

Additional products that consumers will be able to find from the line include: 

  • All-purpose cleaners, glass cleaner, toilet bowl cleaner, and dish soaps made with plant-derived fragrances and USDA Biobased formulas that are made without dyes, parabens, and sulfates;
  • Feminine care products that are hypoallergenic, made with organic cotton, and do not contain color, chlorine, and perfumes;
  • Bath tissue and paper towels made with 100% recycled fibers, a portion of which is post-consumer; and 
  • Baby wipes made with only five ingredients and do not contain fragrance, alcohol, chlorine or parabens.

[Read more: H-E-B returns to Meyerland with focus on kosher, organic food]

a bunch of items that are sitting on a table

In addition, Field & Future by H-E-B unveiled plans to expand its offerings in the coming months to include household cleaning, laundry, paper and plastic, beauty, personal care, oral care, feminine care and baby products. 

“At H-E-B, we’re always looking for better ways to meet the needs of Texans. Many of our Partners, customers, and communities are on a green journey, and our goal with Field & Future by H-E-B is to meet them wherever they are on that path,” Bonny Akers, director of H-E-B brand products said. “With these environmentally minded products, along with our growing sustainability efforts, we want to take whatever steps we can, big and small, towards improving the wellbeing of our planet, our communities and ourselves.”

To continue pushing forward its sustainability efforts, H-E-B shared plans to work with Keep Texas Recycling to help fund municipal recycling grants to cities and counties in Texas that need support launching and improving recycling programs.

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