Harry’s unveils Plus razor system
Men’s grooming brand Harry’s is unveiling its new, next-generation razor system.
Plus is a razor system that comes with a pivoting cartridge that adapts to the contours of the user’s face. Made with five German-engineered blades that shave close to the skin, each razor contains a lubricating strip with aloe for smoothness and an ergonomic metal handle.
"Since founding Harry’s, we've had a vision to create a next generation razor system that could deliver truly premium performance," said co-founder and Mammoth Brands co-CEO Jeff Raider. "Less than a year after launching Harry's, we decided to buy a 90-year-old razor blade factory in Germany because we knew it would be critical in enabling us to innovate in a big way. After 10 years and endless prototyping, testing, and building, we're so excited to be launching Harry's Plus, our best shave ever."
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The innovation is powered by significant capital investment in custom machinery at the Harry's factory in Eisfeld, Germany, where millions of Harry's Plus cartridges will be made annually, the company noted.
"Our mission has always been to 'Create Things People Like More' and Harry's Plus is the ultimate reflection of that," said co-founder and Mammoth Brands co-CEO Andy Katz-Mayfield. "Being able to reach millions more customers with such an incredible shaving experience that comes at a fraction of what our leading competitor charges is what we've been building towards since day one."
Harry’s Plus is available exclusively for purchase on the brand's website.
