HEALTH

Brand authenticity quintessential to Gen Z shoppers, IRI says
Findings also show that Gen Z shoppers tend to have significant influence on the purchase behaviors of their household.
Wegmans, higi connect consumer health data to pharmacy
Across the industry, consumers are in search of more opportunities to conveniently share health data with trusted healthcare providers.

Abbott feeds adult protein need through Ensure Max Protein

To help promote the brand Abbott signed "Grey's Anatomy" actress Kate Walsh.
Task Force recommends against using vitamin D, calcium to prevent fractures

Vitamin D and calcium are critical nutrients nonetheless, the Council for Responsible Nutrition stated in response to the Task Force recommendation.
IRI: Consumers rewarding 'new' products over line extensions

Overall, the top-selling 200 in 2017 new brands captured cumulative year-one sales of more than $4.6 billion across IRI’s multi-outlet geography, according to IRI's 2017 New Product Pacesetters report
FDA declares bulk sale of caffeine supplements unlawful

The guidance, supported by industry, takes effect immediately given the significant public health concern, the agency stated.
Anlit's OmegaBite refines fish oil for pregnant women

OmegaBite for pregnant or breastfeeding women is trans fat-free, nut-free, gluten-free and made from only simple ingredients.
CHPA debuts marketing conference

The two-day 2018 CHPA Marketing Conference, set for July 16 and 17 in Philadelphia, is one that organizers said will be filled with education and networking opportunities for OTC marketers.
SlimFast signs dietician to inform product innovation

The role of SlimFast's new registered dietician will include an interactive and social media component, as consumers will be able to chat directly with Walsh at SlimFast.com/SlimFastTogether.
SPINS enhances nutrition data capacity with FoodFacts

The acquisition brings to SPINS FoodFacts' proprietary product health rating system and consumer-facing iOS application.