Combining IRI’s predictive audiences and shopper data and AnalyticsIQ’s social media intelligence, the partnership offers advertisers the tools they need to reach the highest-value social media users.
Vitamins and supplements that contain immunity boosters like ginger, turmeric or ginkgo as ingredients have seen double-digit dollar growth of 13%, 17% and 24%, respectively, Nielsen noted.
The report by L.E.K Consulting states that the online giant has the right skills and capabilities to follow through on its big healthcare-industry ambitions and will launch offerings that range from mail-order pharmacy to AI-based diagnostics.
"Through this Caucus we are having conversations about how Congress can solve the major healthcare issues of this country," noted Rep. Jared Polis, D-Colo.