How partnerships are powering the future of consumer care

At this year’s NACDS Annual Meeting, Amanda Coussoule, U.S. chief customer officer at Kenvue, delivered an address on the evolving role of consumer healthcare in the broader health ecosystem. Representing brands like Tylenol, Neutrogena, Aveeno and Zyrtec, Coussoule underscored the importance of proactive, everyday care and the power of partnerships to deliver it.

“As an industry, we have an incredible opportunity to support healthier lives through trusted, accessible solutions,” Coussoule said, noting that consumer healthcare must serve as the first line of defense amid skyrocketing healthcare costs. She emphasized that nearly 18% of U.S. GDP is spent on healthcare, yet Americans still experience lower health outcomes compared to peer nations—a gap she believes OTC products can help close.

The presentation highlighted the role of healthcare providers, pharmacists, government agencies and technology companies in driving consumer education and product access. From skin cancer screenings and sunscreen advocacy to AI-driven collaboration with Microsoft, Coussoule presented real-world examples of how innovation and collaboration are moving the industry forward.

Her closing message was clear: “It is our job to step up when consumers need us most.” With trust, technology and teamwork, she said the industry can—and must—do more to keep the world well.