HRG’s five notable products from April 2025
Product introductions remained robust in April (after seeing a surge in March), despite volatility in the stock market and an ongoing trade war.
In March, suppliers introduced 197 new products, two more items than they released in February. Waukesha, Wis.-based HRG reviewed 24 products in the health category, 149 items in the wellness sector and 24 products in the beauty aisle to see which ones stood out as Products to Watch.
1. Metamucil Supergreens Digestive Blend Powder
Procter & Gamble said its Metamucil Supergreens Digestive Blend helps promote plant-powered regularity as well as gut health. It also contains soluble corn fiber, kale, spirulina, broccoli and spinach. The product is gluten-free, contains no added artificial dyes and is sweetened with plant-based Stevia, the company said. It comes in a 5.5-oz. container.
2. Eos Shea Butter Cashmere Shave Oil Serum
Shea Butter Cashmere Shave Oil Serum from eos Products hydrates like an oil, with the feel of a serum. The company said the product conditions with deep, penetrating, barrier replenishing moisture that protects and strengthens skin’s moisture barrier and repairs dry skin. The serum comes in a 6-oz. bottle.
3. Bee Clean Hand Sanitizer
The Bee Clean Hand Sanitizer is a 100% organic beeswax product that comes in a pocket spray. The brand states that the product kills 99.9% of germs and protects hands using beeswax, vitamin E, avocado oil and apricot seed oils. The .67-oz. bottle contains 200 sprays.
4. Lipo Flavonoid Ear Pain Relief Drops
Lipo Flavonoid Ear Pain Relief Drops by Bridges Consumer Products provides fast acting pain relief with 4% lidocaine to soothe and calm ear pain and discomfort, the company said. It relieves aggravated nerves and provides numbing relief from aching, throbbing and ear pain. The product is anti-bacterial to fight against ear infection and has a drying agent to reduce the clogged feeling from swimmer’s ear. It comes in a .42-oz. bottle.
5. Vagisil Probiotic Mousse Wash
Combe’s Vagisil Probiotic Mousse Wash is designed for menopausal women, and features probiotic ingredients for maximum benefit. The sulfate-free foaming cleanser is gentle and pH balanced to 5.5 to support the mature microbiome. It provides all-day freshness and up to 24-hour odor protection. It comes in a 6-oz. bottle.
