HRG’s five notable products from May 2025
Product introductions saw a modest increase in May versus the numbers seen in April, as the trade war subsided (temporarily) and the stock market volatility eased (slightly).
In May, suppliers introduced 205 new products, eight more than the 197 new items they released in May. Waukesha, Wis.-based HRG reviewed 12 products in the health category, 124 items in the wellness sector and 69 products in the beauty aisle to see which ones stood out as Products to Watch:
1. Biofreeze Ultra Flex Lidocaine Patch
Reckitt developed a lidocaine patch as part of its Biofreeze product line. According to the company, Biofreeze Ultra Flex Lidocaine Patch contains 4% lidocaine, which is designed to temporarily numb the skin and provide targeted, temporary relief from minor aches and pains associated with muscles and joints. It also emphasizes four-way flexibility, adhesion to stay in place, as well as being easy to remove. One pack has four patches.
2. Benadryl Allergy Liquid
Benadryl Allergy Liquid by Kenvue provides allergy relief from sneezing, runny nose, itchy, watery eyes and itchy throat or nose. Now available in a new liquid form for adults, the product is alcohol free, the company said. It’s available in a cherry flavor and comes in a 4-oz. bottle.
3. Neutrogena Clear Body Sunscreen Spray
Kenvue said its Neutrogena Clear Body Sunscreen is a light-weight, non-greasy sunscreen that will not clog pores. The spray moisturizes and cools skin with antioxidants vitamin E and B3 and is fast drying, the company added. Fragrance free and water-resistant for up to 80 minutes, it’s suitable for sensitive skin. It comes in a 5-oz. bottle.
4. Nervive Nerve Health + Glucose Support Gummies
Procter & Gamble has developed Nervive Nerve Health + Glucose Support in gummy form. The product helps nourish healthy nerve function and maintain blood sugar levels and circulation. Designed for diabetics, it has the active ingredient, chromium picolinate, to support healthy glucose levels. One bottle contains 48 gummies. (Editor's Note: This product was not launched as expected)
5. O’Keeffe’s Healthy Feet Intense Renewal Cream
O’Keeffe’s Healthy Feet is a 3-in-1 foot cream that is formulated with alpha hydroxy acid and shea butter to exfoliate, smooth and shed dry skin. The cream is hypoallergenic, non-greasy and formulated to create a barrier on the skin’s surface that locks in moisture. It comes in a 3-oz. bottle.
