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Inside Beauty

DSN Inside Beauty focuses on news about the beauty category, including new products, trends and business news across the beauty industry in mass retail and retail pharmacy. 

TikTok star Addison Rae launches Item Beauty

Social media star Addison Rae has launched Item Beauty, which looks to inspire consumers to redefine beauty norms by instilling confidence, self-love and self-expression, the company said.

Better Natured adds a pop of color to tresses

Better Natured hair color is available in 26 shades that range from classic neutrals to more fashion-forward hues.

Will consumers, who have spent so much time during the quarantine taking care of their own personal care needs, return to old patterns or keep doing the same thing?

Uncle Bud’s partnered with NBA legend Magic Johnson to educate consumers about the benefits of its non-psychoactive CBD wellness solutions.

Find out which five products Hamacher Resource Group selected as its June Products to Watch.

Fenty Skin’s Start’rs include the Total Cleans’r Remove-It-All Cleanser, Fat Water Pore-Refining Toner Serum and Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen.

DSN spoke with Karen Frank, Kao USA’s president of mass business for the Americas and European region, about the challenges and opportunities for the company during COVID-19 and beyond. 

Neutrogena’s Healthy Scalp collection was formulated to cleanse and moisturize the scalp without stripping strands, the company said.

Hello Bello items, featuring plant-based family care products and gummy vitamins in a wide range of formulas, now are available at CVS Pharmacy.

Perfect Marc Jacobs contains a comforting floral scent with notes of fresh florals, rhubarb, daffodil and cedarwood, the company said.

The Revlon x Wonder Woman 1984 collection, inspired by the film, features an array of products emblazoned with the heroine’s iconic logo.

Defendr+, which does not contain harsh chemicals, is scent-free and features a moisturizing formula, the company said.

Vaseline partnered with actress Regina King on a campaign that provides tools and resources to Black and Latinx communities affected by COVID-19.

OMV! by Vagisil, designed to meet the cleansing and personal care needs of young women, is pH-balanced, and contains a vanilla clementine scent.

Zhou Nutrition’s Water Enhancers, available in six flavors, aim to support a variety of needs that range from hair and skin health to memory and stress management.

The Flawless by Gabrielle Union collection aims to empower consumers to customize a regimen specific to their hair texture and style preferences.

Michael Todd Beauty’s Clarisonic compatible replacement brushes will be available in regular and sensitive options.

Over the past three months, mass-market retailers saw a spike in most segments of hair care. Now marketers and merchants hope habits consumers adopted during their time sheltering at home will stick and the category will continue to produce robust volume.

To celebrate National Hemp Month, Uncle Bud’s is debuting its I’m Fonda Hemp and CBD campaign, which stars actress Jane Fonda.

Pacific Shaving’s Caffeinated Shaving Cream, Caffeinated Aftershave and Nick Stick now are available at Wegman’s.

InstaNatural Hyaluronic Acid Eye Gel Cream looks to help users minimize dark circles and puffiness under the eyes.

Creme of Nature reformulated its Argan Oil from Morocco Perfect Edges to provide users with a 24 hour extra firm hold that does not leave behind residue, the company said.

The companies that DSN is highlighting this month are a testament to the fact that American manufacturing hasn’t completely disappeared.

See the 50 products that HRG identified as forward-looking and innovative.

Selena Gomez’s Rare Beauty is launching the Rare Impact Fund, which aims to raise $100 million over the next 10 years to help address gaps in mental health services for underserved communities.

Color Therapy is a color depositing mask that refreshes tones and conditions color-treated hair.

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