Inside Beauty

Today’s beauty brands are finding a more sustainable future through packaging innovations
Retailers and manufacturers in the personal care and beauty category are seeking ways to reduce waste.
Nautica turns eco-conscious with alcohol-free fragrance
Nautica Oceans Pacific Coast was inspired by life on the water and made for the man who wants to make eco-conscious purchases without having to sacrifice fragrance and grooming standards, the company said.

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P&G launches Super Nature hair care products
Super Nature’s Gentle Moisture shampoo and conditioner are formulated with ingredients sourced from nature, the company said.
SheaMoisture revitalizes spring hair care routines with 2 new lines
New launches from the brand include a Creams line and revamped Raw Shea Butter Deep Moisturizing Collection and Edge Stylers.
Gelish, Morgan Taylor bring it back to the ’90s with ‘Clueless’ collection
Gelish’s and Morgan Taylor’s limited-edition “Clueless” summer 2022 collection features 12 shades inspired by the classic film.
Summer’s Eve elevates intimate skin care with Spa collection
Products that are part of Summer’s Eve’s Spa collection include Spa Luxurious Wash and Spa Intimate Skin Serum.
Packaging innovations for sustainability
You don’t have to look far in the personal care space for innovative packaging. And the fact that many packaging innovations are designed to improve eco-friendliness is encouraging.
Queen Latifah named as newest CoverGirl brand ambassador
Queen Latifah is rejoining the CoverGirl family as its newest brand ambassador who will be the face of a yet to be announced collection.
ChapStick levels up lip care with new lip balm varieties
ChapStick is debuting its vanilla and Superfood collections, as well as relaunching its green apple lip balm.
Products to Watch: HRG’s five notable products from April 2022
Discover which items stood out from the 220 product launches last month.
Ouai launches product duo to support thicker, fuller hair
The Scalp Serum and Thick & Full Supplements are formulated to work together to help create an ideal environment for the appearance of thicker, fuller hair.
Keys Soulcare unlocks inner beauty with new color-skin care hybrids
The Make You line helps nourish skin with a lightweight and buildable color that is dermatologist developed, clean and cruelty-free, the company said.
Sally Hansen throws it back to the ’90s with ‘Friends’ collection
Sally Hansen’s ‘Friends’ collection features 10 new shades of its Miracle Gel line that were influenced by iconic moments on the show.
Maybelline New York debuts Super Stay Vinyl Ink Liquid Lipcolor
Maybelline New York Super Stay Vinyl Ink Liquid Lipcolor is a no-budge lip color that works to provide users with up to16 hours of wear.
Rimmel London intros Kind & Free vegan mascara
Rimmel London Kind & Free is a vegan mascara that contains organic shea butter and biotin to deliver volume and length, the company said.
Social media’s continuing influence on the beauty space
Social media platforms, including Instagram and TikTok, are continuing to change the way consumers shop for their beauty essentials.
Perricone MD unveils High Potency Hyaluronic Intensive Hydrating Serum
The High Potency Hyaluronic Acid Intensive Hydrating Serum is a fast-absorbing serum that promotes visibly smoother, firmer and plumper skin, the company said.
Baby Dove’s #OneRealPressure campaign addresses early motherhood pressures
The #OneRealPressure campaign was designed to spark conversations about how the early pressures of motherhood are navigated.
Hey Humans expands distribution to Walgreens
Hey Humans deodorants and body washes are now available for purchase at more than 6,000 Walgreens locations nationwide and online at Walgreens.com.
Grande Cosmetics rolls out eyeliner with lash enhancing serum
GrandeLiner Liquid Eyeliner with Lash Enhancing Serum features ingredients designed to help users obtain healthy and fortified lashes.
Finishing Touch Flawless Bikini assists with personal grooming needs
Finishing Touch Flawless Bikini features a built-in LED spotlight to illuminate the skin while shaving and comes in a discreet and portable format, the company said.
Pley Beauty rolls out festival-inspired Love Child collection
The Love Child collection features vibrant colors and face gems ideal for any summer festival.
Playtex intros eco-friendly Clean Comfort tampons
Clean Comfort tampons feature a plastic tip with an eco-friendly cardboard plunger.
Chi Naturals caters to skin, hair care concerns with Aloe Vera and Hyaluronic Acid collection
Chi Naturals Aloe Vera and Hyaluronic Acid collection look to provide users with a blend of hydration and nourishment to lock in moisture, increase shine and promote softness in both the hair and skin.
Mielle Organics expands distribution to Ulta Beauty
Products that are available at Ulta Beauty include the brand’s Essentials and Pomegranate and Honey collections.
Sally Hansen embodies spring with limited-edition Peeps collaboration
The Sally Hansen Insta-Dri x Peeps collection features shades that are synonymous with the sweet marshmallow treats.

DSN Inside Beauty focuses on news about the beauty category, including new products, trends and business news across the beauty industry in mass retail and retail pharmacy.