Columnist David Orgel discusses the ways that COVID-19 has seen retailers hone their skills in crisis operations and why they must retain these capabilities for the future.
David Orgel discusses how the COVID-19 pandemic has created new preparedness imperatives within retail, as well as new ways of interacting with customers and communities.
The Path to Purchase Institute will hold a webinar on March 31 in which thought leaders will discuss how brands and retailers are adjusting their strategies to adapt to the new retail landscape created by the COVID-19 outbreak.