NEW YORK The name of the game in diabetes management is compliance. For patients and their healthcare advocates/practitioners, compliance translates into better health outcomes that will prove to be considerably less costly over the life of the patient. And for retailers and blood-glucose meter manufacturers, compliance translates into a high-frequency/high-marketbasket consumer as compared with the average pharmacy patron.
NEW YORK It’s simply not good enough to stock a company’s “better mousetrap” on a store shelf, especially in a commodity category like multivitamins, and expect that product to move off the shelf with any degree of regularity. There is a need to develop an emotional relationship with the consumer — a relationship that creates a more loyal shopper with a greater investment in the brand.
NEW YORK First, the research only underscored what’s happening in America today — more and more Americans are turning toward self-care remedies as a way to curtail escalating healthcare costs. A June poll of consumers released by the Henry J. Kaiser Family Foundation found that 55% of Americans were putting off health care because of costs; and 37% of all Americans (not just those 55%) are defraying healthcare costs by buying more over-the-counter and natural health solutions.
NEW YORK In the short term, it means pharmacists operating out of one of the 12 or so pharmacies in Washington, Mo., will need to see a doctor’s prescription before filling any pseudoephedrine requests.
NEW YORK It’s a reminder that retailers are only one step removed from litigations involving one of their suppliers, especially when that supplier is manufacturing a store brand offering for them.
