Jennifer Aniston stars in LolaVie’s ‘No Gimmicks’ campaign

LolaVie, the hair care brand founded by actress Jennifer Aniston, recently debuted a new campaign titled “No Gimmicks.” 

The initiative highlights how great hair care doesn’t need a gimmick, just products with proven and effective results, the company shared. 

"Our goal was to ditch the smoke and mirrors," said Aniston. "No overpromises, no distractions—just products that work. Period."

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The campaign will air across Bravo, E!, TBS, TLC, HGTV, Magnolia Network, Nick at Nite and more, with a multi-platform rollout across cable TV, Roku and YouTube running through summer 2025.

"We created this campaign to reflect what LolaVie stands for at its core—truth, quality, and performance," said Joel Ronkin, co-founder and chief executive officer at LolaVie. "In a landscape overwhelmed with spectacle, we wanted to be the brand that says less and delivers more. Jennifer's authenticity leads the way, but the real star here is the science behind our formulas. 'No Gimmicks' isn't just a campaign; it's our DNA and ethos."