Kellogg’s brings back Cinnabon-inspired cereal as a snack

Kellogg’s Cinnabon Bakery Inspired Jumbo Snax features cinnamon-sugar swirl-shape pieces that taste like a cinnamon roll, the company said.
3/5/2021
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Kellogg’s is bringing back a sweet, cinnamon-inspired treat.

The Battle Creek, Mich.-based company is rolling out its Cinnabon Bakery Inspired Jumbo Snax, which are perfect for snacking.

Consisting of cinnamon-sugar swirl-shape pieces, each bite aims to channel the flavors of Cinnabon’s classic cinnamon rolls, the company said.

In addition to that new launch, the company is also bringing the Smorz Jumbo Snax, which features toasted graham square pieces with marshmallow and chocolate, to shelves in April.

“Kellogg’s Cinnabon Bakery Inspired Cereal and Smorz Cereal have incredibly devoted fan bases, and we’ve received numerous social media requests to bring back the cereals,” Erin Storm, senior marketing director of Kellogg All Family Cereal said. “The new Kellogg’s Jumbo Snax additions give fans what they desire — another way to satisfy their cereal cravings, anytime, anywhere, with two new melt-in-your-mouth flavors.”

Consumers can find Kellogg’s Cinnabon Bakery Inspired Jumbo Snax in a 12-pouch multipack that will retail for $5.49 beginning in April.

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