Ketel One dives into ready-to-drink cocktail game

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Ketel One dives into ready-to-drink cocktail game

08/27/2020

Ketel One is setting its sights on the ever-expanding, ready-to-drink cocktail category.

New from the brand is the Ketel One Botanical Vodka Spritz, which is crafted without any carbs, added sugar, or artificial flavors or sweeteners.

Made from 100% non-GMO grain and containing 73 calories per serving, Ketel One Botanical Spritz has a 3.6% ABV and features three varieties — peach and orange blossom, cucumber and mint, and grapefruit and rose.

“We created Ketel One Botanical to appeal to the conscious consumer. We care as deeply about what goes into every bottle as they care deeply about what they are eating and drinking. That sentiment rings truer than ever in a world where caring for ourselves and each other is a priority, and ease without sacrificing quality is so important,” Carl Nolet Jr. said. “Honoring our family's legacy of 'quality over everything,' while responding to a strong need for convenience, we are thrilled to launch our Ketel One Botanical Vodka Spritz. It's the same fresh taste and delightful experience consumers expect from Ketel One in a new and exciting format.”

Each batch of Ketel One Vodka, which has been tested and approved in order to provide a fresh-tasting experience for consumers, features a blend of botanical and natural fruit essences that have been combined with sparkling water to finish and create this new beverage, the company said.

“We're excited to introduce this convenient, craft experience that's inspired by what we created with Ketel One Botanical, and one that always echoes our 'quality over everything' motto, now fit for a variety of occasions — from moments of relaxation with family to spending a safe and socially-distanced day at the pool or park,” Bob Nolet said.

Ketel One Botanical Vodka Spritz will be available beginning Sept. 1 in Arizona, California, Nevada, Texas, Florida, New Jersey, Ohio, Washington and Illinois in packs of four that retail for $14.99 and in singles for $3.99.