KVD Beauty names Nikki Wolff global director of artistry

KVD Beauty is welcoming a brand new global director of artistry.

The tattoo-inspired vegan beauty brand announced that British makeup artist Nikki Wolff will be taking over the reins.

Wolff, who has worked with such famous faces as Dua Lipa, Rosie Huntington-Whiteley, Yara Shahidi and Kendall Jenner, will help the brand by consulting on new product development and innovation.

“We’re so thrilled to be collaborating with Nikki Wolff and welcome her to the KVD Beauty team,” Lara Loftis, global vice president of marketing and public relations for Kendo Brands, said. “We have been following her career since the very beginning and have been in constant awe at the influence she has had — she’s become an Instagram celebrity in her own right! Her vision and commitment for the craft aligns seamlessly with the brand. We are excited for her involvement in the product development process as KVD Beauty continues to deliver tattoo-inspired makeup to consumers.”

In addition, Wolff will serve as its lead artist on branded campaigns and marketing efforts, the company said.

“KVD Beauty continues to amaze me with their innovation of high-quality and high-performance makeup, truly representing next-level artistry,” Wolff said. “As a member of the makeup artist community, I’ve always counted on the brand to deliver versatile products that have aided me in editorial shoots, red carpets and more. Being a great makeup artist is all about experimentation and practice, and their products give me the creative freedom to do so. I’m so honored to be taking on the role as global director of artistry at KVD Beauty and I am excited to work together on new product launches, and overall, be a part of their legacy in the makeup industry.”