Makers of Tree Hut introduce bdy.

Naterra, the company behind the popular Tree Hut brand, is introducing a new line of products designed to bridge the gap between shower staples and skin care. 

The new bdy. line of products was created for the consumer who enjoys the Tree Hut brand but is looking for an elevated and more sophisticated range of skin care essentials, the company said. 

"We're proud to bring bdy. to life—a brand born from a clear vision: to create elevated, sensorial formulas that deliver results, while remaining effortless to use every day," said Luis Garcia, chief marketing officer. "We focused on skincare-inspired ingredients, thoughtful textures, and dermatologist testing to ensure every product delivers real results without overcomplicating the routine. bdy. reflects how we see the future of body care – effective, accessible, and made for every body."

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Housed in packaging that was designed with a sleek and modern look, the bdy. debut includes the following products: 

• Glow Body Buff – A gentle exfoliating scrub that purifies and smooths the skin's surface to improve texture and promote a radiant glow. Developed with glycerin, salicylic acid, sunflower seed oil, and natural pumice, this formula leaves skin feeling soft, refreshed and refined, the company said. Plus, Glow Body Buff helps improve the appearance of bumps associated with keratosis pilaris. Also available as a mini.
• Foaming Oil Body Wash – A velvety oil-to-foam cleanser that removes impurities while leaving skin clean and hydrated. With hyaluronic acid, glycerin and plant-derived squalane, it helps maintain moisture without stripping skin.
• Dual Phase Body Serum Mist – A weightless, non-greasy serum in a sprayable format, designed to help brighten and even tone while boosting hydration. Made with niacinamide, plant-derived squalane, tranexamic acid and hyaluronic acid, it's ideal for daily layering or on-the-go use. It features a 360-degree spray to reach all parts of the body with ease. Also available as a mini.
• Overnight Body Serum – A nighttime body treatment designed to deliver a visible glow by morning. This hydrating serum helps restore the skin's moisture barrier while improving tone, texture, and elasticity. Powered by bakuchiol, a gentle plant-based alternative to Retinol, along with hyaluronic acid, plant-derived squalane and glycerin, the formula works to smooth and soften skin while visibly reducing the appearance of fine lines and wrinkles, making it ideal for those looking to wake up glowing and refreshed. Packaging features a removable spatula for easy application.
• Weightless Body Lotion – A fast-absorbing, breathable lotion that deeply hydrates and calms dry or irritated skin. Formulated with glycerin, hyaluronic acid, ceramides, sodium PCA and urea, it helps strengthen the skin barrier and improve texture, without a greasy finish.

All products in the range are dermatologist tested, developed for sensitive skin types, lightly fragranced, vegan and paraben- and cruelty-free, the brand shared. 

Bdy. is making its retail debut at Ulta Beauty.