Mantl caters to bald, balding men
There’s a new personal care brand for men making waves in the industry.
Mantl, co-founded by “Queer Eye” star Karamo Brown, Peter Ricci and Irene Kong who are The Honest Company alumni, the brand aims to cater to men who are bald or balding.
Founded on a mission to support and empower men who embrace their baldness, the brand’s offerings include four face and scalp grooming products including a cleanser, moisturizer, daily SPF 30 and no-shine sheets, the company said.
“I am thrilled and humbled to establish Mantl alongside Peter and Irene; I believe our products are answering such a strong need for premium personal care made for the bald community,” co-founder Karamo Brown said. “My reputation and passion for supporting mental health extends to the development of Mantl — this brand catalyzes and nurtures a conversation around what it means to be an attractive man who is bald or balding, ultimately empowering men who are dealing with this reality.”
In addition, Mantl products use such ingredients as aloe, willow herb and ginger root, do not contain sulfates, parabens, dyes or synthetic fragrances, and are pH balances to help support the skin’s acid mantle, the company said.
“We developed this product line for an efficient experience, with an easy three step routine, while being suitable for all skin types,” chief product officer, Irene Kong said. “Using naturally-derived ingredients as well as carefully selecting what not to include in our formulas, we're providing men in all stages of balding with products that nourish and maintain a healthier face and scalp.”
The full collection of products includes:
- Face + Scalp Cleanser, which features a pH balanced formula, aims to remove dirt without drying or over-stripping. It contains willowherb and aloe extracts to soothe skin, and retails for $16.99;
- Face + Scalp Age Defense Moisturizer, which hydrates and aims to fight the appearance of wrinkles. It contains willow herb extract to balance and fortify skin, squalene for hydration, and retails for $24.99;
- Invisible Daily SPF 30, which provides a no-shine and no streak sun protection for all skin types. The gel aims to keep skin hydrated is made with ginger root and fatty acids to soothe irritated skin, and retails for $26.99; and
- No-Shine Sheets, which are made with bamboo charcoal and wood fibers. It works to neutralize excess oil and dirt, comes with a refillable dispenser and retails for $9.99.
“At Mantl, we know exactly what it is like to go through the process of redefining your identity while balding,” CEO Peter Ricci said. “Having been through and witnessing that challenging journey ourselves, we are gratified to have the opportunity to support men during any stage of hair loss, offering a new narrative with our products, community and support system.”
Those interested in shopping the products can do so via mantlmen.com.