Maybelline New York becomes title sponsor of Women’s Lacrosse League
Maybelline New York is teaming up with the Women’s Lacrosse League and becoming the title sponsor.
Now renamed the Maybelline Women’s Lacrosse League, the beauty brand also shared that it will serve as the official beauty partner of the league as well.
"Maybelline's partnership as our title partner of the Women's Lacrosse League is a celebration of confidence, empowerment, and resilience—the very qualities that define our athletes and Maybelline's legacy," said Paul Rabil, co-founder and president of the PLL and WLL. "Together, we're committed to elevating women's sports, inspiring the next generation of players, and showcasing excellence both on and off the field. This collaboration highlights the rising influence of women's lacrosse and our shared dedication to breaking barriers and driving lasting impact."
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Launched in November 2024 by the Premier Lacrosse League, the Maybelline Women's Lacrosse League will debut at the 2025 Championship Series taking place February 11-17 at The St. James outside Washington, D.C.
The league's inaugural four teams—the Boston Guard, New York Charging, Maryland Charm, and California Palms—will compete for the Maybelline Women's Lacrosse League title in the Olympic Sixes game format set to bring women's lacrosse to the Olympics for the first time in 2028.
"We're thrilled to launch the Maybelline Women's Lacrosse League, empowering the next generation of professional female athletes and supporting the growth of women's lacrosse," said Jessie Feinstein, senior vice president of marketing at Maybelline New York. "As the Official Beauty partner of the WLL, Maybelline will make athletes look and feel their best while competing at the highest level, with longwear products built to last on and off the field. We're excited to be part of this groundbreaking moment for the sport and female athletes everywhere."